Earth Day, Every Day.

Yumi has produced 10+ illustrations for Adobe Earth Day campaign, raising awareness of climate change and environmental sustainability in business environment.

By illustrating famous buildings from around the UK, each representing which could have been constructed using the energy saved by paper use, the idea is to create a visual link and helps the user appreciate the real, tangible impact of using Adobe products.

You can see interactive landing page in action here.

It was a very enjoyable project which aligned with our ethos and style perfectly. Thanks Agent3 and their lovely team for their trust and guidance to complete this project.


Dear Mama

4649.REC is an upcycling collection I’ve developed in my living room-cum-studio in London during the lockdown

Read the story behind the brand featured on Wolf & Badger magazine online here.



It was an absolute delight to work on the branding & graphic design for ‘Mamma Makes: Recipes & Stories from multicultural Britain’, an e-cookbook comprising of over 50 recipes from some of Britain’s chefs, home cooks and food influencers from the black and minority ethnic community, each providing a mouthwatering recipe that is wrapped up in a brief story of how they and their family migrated to Britain.

Produced by a freelance TV producer and food lover Fozia, the book’s aim is to donate all proceeds to One Million Meals which has a target to feed one million nutritious meals and drinks to NHS doctors, nurses, paramedics and key workers at the frontline fighting against the Covid-19 pandemic.

Chefs include Ching He Huang, Denai Moore (Dee’s Table), Shelina Permalloo (Masterchef, Lakaz Maman), Saima Khan (Hampstead Kitchen), Liam Barker (BLKN), Dr Kiran Rahim (The Munching Medic), Ifeyinwa and Emeka (Chuku’s), Sumayya Usmani, Jimi Famurewa (Evening Standard), Vivek Singh (The Cinnamon Club) and Parveen Ashraf (Parveen’s Indian Kitchen ITV) amongst others.

The book is releasing on 16th September 2020 on their website – hope you enjoy this beautiful recipe book as much as we did creating it.


Get Phygital

As the first step out from the London lockdown, the upcycling clothing brand 4649.REC has joined the ‘Phygital (physical + digital)’ shop experience with LDC collective for the whole month of August 2020.

Located in the heart of central London, the store is made for window shopping with QR codes so that you can scan to shop right away on your phone – or simply come in to try them out within opening hours.

We are looking forward to connecting with you again soon, phygitally.

@ LDC Phygital Store
45 South Molton St
Mayfair, London

Open Tuesday – Saturday: 10am to 6pm (flexible for appointments)

Yoroshiku 4649


MYOM (Make Your Own Mask), is a DIY face mask kit and online workshops launched by the playful street wear brand Yoroshiku 4649, in response to the growing popularity of their camouflage face masks soon after the lockdown took effect worldwide.

The DIY kit includes the reclaimed fabric and trimming from the brand’s London studio to give you what you need to create your own face mask. The online Zoom workshops have been running in partnership with LDC to engage with self-isolated creatives worldwide.

The brand is also distributing free face mask patterns online for you to download – so you can upcycle your own fabric and trimmings laying around in your house.

Now more than ever, we are all compelled to be mindful of the effect we cause to mother nature and each other. This has been the core ethos of YM² and the great response and feedback for our upcycling clothing brand 4649.REC earlier in the year further assured us to pursue this cause in the ever-changing world.

Respecting others with social distancing can be done in style and our hope is to help you to become more self-reliant (which is the lesson we are all learning right now all over the world), while having fun being creative.

Stay safe, strong and beautiful x